Process
Smart by design studio has designed a lightweight & effective design process that allows us to offer reduced pricing while focusing on delivering essential branding pieces a new company needs to start.
How it works
Light Design Process focused on creating essential brand identity items that help to position business for long term success. The process is tailored to design effective brands without losing the creative development stage.
1
Fill out the questionnaire
brand.work bases creative process on the brand questionnaire. Please provide us with as much information as you can. We are interested in your story, your market, your target audiences. Think about your ideal brand, how does it look like, what it should communicate?
2
Review of information
We will review your answers and connect to clarify if we have any additional questions. Next, we will schedule a project kick-off date and prepare documents to start.
3
Sign & pay
We will send to e-sign a contract outlining project scope, timeline, and conditions. Next, you will be directed to pay the advance payment of 50%. We accept PayPal, TransferWise or Wiretransfer.
4
Start of the creative process
We'll kick off the creative process with competitor and market research to identify ways to differentiate you from the competition. We explore as many directions as possible and present the 2-3 visual directions by the end of the R&D phase.
5
Presentation & Revisions
We will send a presentation of 2-3 visual brand directions, this includes a suggested font family selection, color palettes, preview of brand application on and real life objects.
Once you select the direction to move forward, we will ask to provide structured feedback to continue exploring the design further during 2 refinement rounds.
Once you select the direction to move forward, we will ask to provide structured feedback to continue exploring the design further during 2 refinement rounds.
6
Logo Usage Guidelines
After a final design selection we will design a simplified guide outlining how to use logo design without losing brand value. The guidelines include logo design variations, minimum sizes, color palettes (primary and secondary), typeface families.
7
Brand Identity Design
If you select the Ambitious Start or Brand Launch package we will continue with the Brand Identity Design stage. We will design the overall brand image consisting of branding elements, corporate identity items, social media kit.
8
Landing Page Design
If you select the Brand Launch package we will continue with the Landing Page Design stage. We will ask to provide information about the site goals, and information. This allows us to create the optimum page structure and design for visitors and help to communicate your services.
9
Finalization and handoff
Once all selected Brand Package items are created and confirmed, we consider the project is finalized. We will prepare the final invoice and Once the payment is received, we will share the final design files and 100% ownership of the material.
Take me to the Questionnaire
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