Process
The Questionnaire
We base the creative process on the brand questionnaire. Please provide us with as much information as you can. We are interested in your company story, what do you offer, your market, your target audiences. Think about your ideal brand, how does it feel like, what it should communicate?
Name
E-mail
Phone
Website
Provide a website address
Select Branding Package
What is the name of your company?
How would you describe your company to someone who has no knowledge about what you do?
What is your story, what are your products and/or services.
What are your products/services?
Describe your market.
Specific countries, cities, regions, industries, etc.
Describe your target customer and/or target audience.
Describe your ideal customer, gender, age, income level, profession, personality, demands, needs, etc.
How will you be generating revenue?
Online, On-site, specific stores, other.
Describe your direct competition; provide addresses to their websites if available.
How are you different from your competition?
What do you offer that they don't? What do you offer for your target audience?
What is your brand personality?
Slide the bubble towards your ideal brand values.
Playful
Sophisticated
Minimalistic
Detailed
Abstract
Literal
Feminine
Masculine
Generally, what logos do you think will appeal to your target audience and why?
Provide links below:
Generally, what logos do you think will NOT appeal to your target audience and why?
Provide links below:
Do you have any preconceived ideas or preferred style?
Are there any elements/imagery that you would like to see included in your brand design?
Business card and letterhead details (for Ambitious Start and Brand Launch packages)
Provide information for business card contact side and letterhead footer
Are you able to invest in typography? This is an additional investment that can range from $50 - $200.
If not, we will base brand identity on an open source typography options.
Is there anything else? Did we miss to address anything?
If you have any additional files, project brief, presentation, or inspiration, please upload them here.