Process
Brand Launch Package
Project Scope
Starting with the logo design, branding elements, we will create a baseline style and will expand it throughout the corporate identity, logo animation, social media kit, and Landing page design.
3 logo design directions and up to 3 refinement rounds for the selected design direction
Social Media Kit – profile and cover images for Facebook, Twitter, LinkedIn, Instagram
Branding elements, such as patterns, graphic elements
Logo Usage Guidelines outlining logo usage, color palettes, typeface families
Corporate identity items (business card, letterhead)
One-page Landing page design (source files format HTML)
Logo reveal animation
Estimated timeline 6-7 weeks
The timeline depends on the project revision rounds, and timely Client feedback loop, kick-off dates. We ask to provide feedback within 2 workdays.
Week 1
Week 1
Start of the creative process
We will start the creative process with competitor and market research to identify ways to differentiate your company from the competition. During this stage we explore many visual directions and present the selected 3 directions by the end of the R&D phase.
Week 2
Week 2
Logo design presentation and refinement Rounds
We ask to provide structured feedback within 2 workdays
After the R&D phase, we will share a link to the presentation of 3 logo design directions presenting the concept, idea behind, variations and mockup applications on real-life objects. With that, we ask to select one direction to move forward and provide structured feedback within 48 hours to continue to explore the design further during 3 refinement rounds.
If you will find the design perfect as is, we will continue forward to the next stage of the project.
Week 3
Week 3
Development of Logo Usage Guidelines
After the logo design is finalized we will continue putting together Logo Usage Guidelines to outline how to use logo design without losing brand value. The guidelines include logo design variations, minimum sizes, color palettes (primary and secondary), typeface families.
Week 4
Week 4
Identity Design
We ask to provide structured feedback within 2 workdays
Once the Guidelines are finished we will continue with the Brand Identity Design stage. We will design the overall brand image consisting of branding elements, corporate identity items, social media kit, and logo animation. The phase may start at the end of Week 3 and continue throughout the Week 5.
Week 5
Week 5
Identity Design
We ask to provide structured feedback within 2 workdays
Continuation of the Identity Design phase.
Week 6
Week 6
The start Landing page design
We ask to provide structured feedback within 2 workdays
Before the start of landing page design we will learn about the goals of the Landing page and ask to provide information, copy, photography (if needed). This allows us to create the optimum page structure tailored to your goals.
Week 7
Week 7
Landing Page design and project finalization
Once all design items are created and confirmed, we consider the project finalized.
Excited to see the brand in real life!

Our Contacts
Leo Gaidukevic
Co-founder & Creative Director
Leo is a Creative Director fascinated by design and problem solving. He is well known in design communities such as dribbble, Instagram as the brand designer & co-founder of smart by design (previously known as SMART LOGOS).

E-mail - leo@smartby.design
Aiste Guzaite
Co-founder & Brand Designer
Aiste is a brand architect focusing on overseeing the intersection of strategy and design in all client work.
Coming from background of architecture Aiste adapted strategic frame-work helping to build stronger brands with solid foundation.

E-mail - aiste@smartby.design
Next steps
Review and e-sign the contract
Pay the advance payment invoice
Start of the creative process