Brand Essentials Package

Project Scope

We will design 2 logo design stylistic directions, Logo Usage Guidelines outlining logo design variations, color palettes, brand typography system, dimensions.

2 logo design directions and up to 2 refinement rounds for the selected design direction

Logo Usage Guidelines outlining logo usage, color palettes, typeface families

Estimated timeline 2-3 weeks

The timeline depends on the project revision rounds, and timely Client feedback loop, kick-off dates. We ask to provide feedback within 2 workdays.

Week 1

Start of the creative process

We will start the creative process with competitor and market research to identify ways to differentiate your company from the competition. During this stage we explore many visual directions and present the selected 3 directions by the end of the R&D phase.

Week 2

Logo design presentation and refinement Rounds

We ask to provide structured feedback within 2 workdays

After the R&D phase, we will share a link to the presentation of 2 logo design directions presenting the concept, idea behind, variations and mockup applications on real-life objects. With that, we ask to select one direction to move forward and provide structured feedback within 48 hours to continue to explore the design further during 2 refinement rounds.
If you will find the design perfect as is, we will continue forward to the next stage of the project.

Week 3

Logo Usage Guidelines and project finalization

After the logo design is finalized we will continue putting together Logo Usage Guidelines to outline how to use logo design without losing brand value. The guidelines include logo design variations, minimum sizes, color palettes (primary and secondary), typeface families.

Once all design items are created and confirmed, we consider the project finalized.
Excited to see the brand in real life!

Our Contacts

Leo Gaidukevic

Co-founder & Creative Director

Leo is a Creative Director fascinated by design and problem solving. He is well known in design communities such as dribbble, Instagram as the brand designer & co-founder of smart by design (previously known as SMART LOGOS).

E-mail - leo@smartby.design

Aiste Guzaite

Co-founder & Brand Designer

Aiste is a brand architect focusing on overseeing the intersection of strategy and design in all client work.
Coming from background of architecture Aiste adapted strategic frame-work helping to build stronger brands with solid foundation.

E-mail - aiste@smartby.design

Next steps

Review and e-sign the contract

Pay the advance payment invoice

Start of the creative process